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Shops and Shopping centersPlanning of shops, including planning of shopping centers and shopping complexes begins with the choice of their place location. This is an especially important issue in shop planning. It determines efficiency and profitability of its activity. While planning of shopping complexes and other shops, a district description of the supposed building is made. The best places are densely populated districts and districts with active housing construction. In the process of planning shops it is important to take into account population size changes and to predict its prospects. Shop planning is impossible without analysis of demographic composition of future buyers and their segmentation. It is necessary to take into account age, sex and religious composition of the population and its income level. Every segment of buyers requires its own particular commodities. An important role is played by location availability of the subject of traffic. This factor also needs to be accepted while planning of shopping complexes. Try to estimate the quality of the roads and road interchange on the adjoining to the future shop territory. Take of a parking place. Those buyers, who do not have cars orientate themselves seeing the routes of public transport. Competition level estimation plays a considerable role while planning of shopping centers, planning of shopping complexes and other subjects of traffic. One can confidently build a shopping centre if it is able to serve buyers better, than competitors, or a specialized shop, which is the only one of such a kind in the district. Being engaged in planning of shops, it is necessary to take into account the location of storages or areas for their building, accessibility for trucks, and in a number of cases – a spur line. Market outlet and sales territory research is an obligatory condition for the next stage of planning of shopping complexes and shops, it ii the creation of a general conception and a business plan of the project. This stage of planning of shopping complexes and other sales objects includes assortment planning, selection of suppliers and ferrymen, choice of marketing strategy and price policy, determination of staff structure, shop equipment market analysis, determination of expenses for building construction or its acquisition, lease and repair, and also financial calculations. Planning and interior are developed in the process of planning shopping centers and shops. A design-project is a part of the next stage of shopping complexes or shops planning, and it is the drafting of the design and estimate documentation. Since this stage, the planning of shopping centers and complexes is like the planning of any business. In the process of the first stages of planning of shopping centers it is expedient to gain title property or lease for the building or the plot. After the concordance of all documentation and completion of construction works, planning of shops can be considered completed. You will only have to purchase equipment, commodity supplies, collect staff and open doors for buyers.
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